Taco Bell Hotel

Role: Art Direction
Design Direction
Visual Identity

Digital / Social / Video
Experiential / Production

Apparently, people were excited about the prospect of sleeping in a taco-themed room.

So excited that reservations for the Taco Bell pop-up hotel in Palm Springs, California, sold out in just 2 minutes after opening at 10 a.m. Pacific time Thursday, reports The Desert Sun, which is part of the USA TODAY Network.

“Taco Bell fans are truly one of a kind, and today was one of the best expressions of that fandom yet,” Taco Bell Global Chief Brand Officer Marisa Thalberg said in an email. "We would like to extend a big ‘thank you’ for those who have come along on this journey with us and even though The Bell is sold out, we’ll have more to share on exclusive merchandise, food and more in the coming weeks so those unable to score a room can still experience the fun from home"

 

Apparently, people were excited about the prospect of sleeping in a taco-themed room.

So excited that reservations for the Taco Bell pop-up hotel in Palm Springs, California, sold out in just 2 minutes after opening at 10 a.m. Pacific time Thursday, reports The Desert Sun, which is part of the USA TODAY Network.

“Taco Bell fans are truly one of a kind, and today was one of the best expressions of that fandom yet,” Taco Bell Global Chief Brand Officer Marisa Thalberg said in an email. "We would like to extend a big ‘thank you’ for those who have come along on this journey with us and even though The Bell is sold out, we’ll have more to share on exclusive merchandise, food and more in the coming weeks so those unable to score a room can still experience the fun from home."

 

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© ANDREW KASSL 2023

© ANDREW KASSL 2023

© ANDREW KASSL 2023

© ANDREW KASSL 2023

© ANDREW KASSL 2023

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