The North Face Climb Festival brought together climbing and culture on Global Climbing Day, August 5th in Chicago. The first of a recurring series of international climbing events, The Climb Festival called for a visual identity that could live comfortably from cliff sides to city streets, just as the brand itself does.

We worked alongside The NorthFace's global creative team to concept, elevate and execute a playful visual package, leveraging a custom logotype, Pangram’s Editorial New and a grainy color palette that serves as an analog for the dizzying euphoria of summiting a Psicobloc climbing wall. Because walls are meant for climbing.

 

The North Face Climb Festival brought together climbing and culture on Global Climbing Day, August 5th in Chicago. The first of a recurring series of international climbing events, The Climb Festival called for a visual identity that could live comfortably from cliff sides to city streets, just as the brand itself does.

We worked alongside The NorthFace's global creative team to concept, elevate and execute a playful visual package, leveraging a custom logotype,Pangram’s Editorial New and a grainy color palette that serves as an analog for the dizzying euphoria of summiting a Psicobloc climbing wall. Because walls are meant for climbing.