KFC: Extra
Cripsy Sunscreen

Taco Bell Hotel 

KFC: Extra Crispy Sunscreen

KFC’s Extra Crispy Fried Chicken has been on their menu for decades, but to get people talking about it we needed to do something ridiculous. We came up with the idea of creating a fried chicken-scented sunscreen and integrating it into an existing marketing campaign with the Extra Crispy Colonel.

The campaign connected consumer insight to bring what people love about KFC - the smell of its chicken - to life in a product. Surpassing our 350 million impressions goal, the Extra Crispy Sunscreen campaign generated over 2.3 billion impressions, and the story became the #1 trending story on Google.

 

 

KFC’s Extra Crispy Fried Chicken has been on their menu for decades, but to get people talking about it we needed to do something ridiculous. We came up with the idea of creating a fried chicken-scented sunscreen and integrating it into an existing marketing campaign with the Extra Crispy Colonel.

The campaign connected consumer insight to bring what people love about KFC - the smell of its chicken - to life in a product. Surpassing our 350 million impressions goal, the Extra Crispy Sunscreen campaign generated over 2.3 billion impressions, and the story became the #1 trending story on Google.

 

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Selected Works

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© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

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Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW
Dribbble    -    LinkedIn