KFC’s Extra Crispy Fried Chicken has been on their menu for decades, but to get people talking about it we needed to do something ridiculous. We came up with the idea of creating a fried chicken-scented sunscreen and integrating it into an existing marketing campaign with the Extra Crispy Colonel.

The campaign connected consumer insight to bring what people love about KFC - the smell of its chicken - to life in a product. Surpassing our 350 million impressions goal, the Extra Crispy Sunscreen campaign generated over 2.3 billion impressions, and the story became the #1 trending story on Google.

KFC’s Extra Crispy Fried Chicken has been on their menu for decades, but to get people talking about it we needed to do something ridiculous. We came up with the idea of creating a fried chicken-scented sunscreen and integrating it into an existing marketing campaign with the Extra Crispy Colonel.

The campaign connected consumer insight to bring what people love about KFC - the smell of its chicken - to life in a product. Surpassing our 350 million impressions goal, the Extra Crispy Sunscreen campaign generated over 2.3 billion impressions, and the story became the #1 trending story on Google.