We turned Rick and Morty fans into rabid evangelists with the first ever video game built entirely on Instagram.

In just one season, Rick and Morty had built a sizable cult following. But for Season 2, Adult Swim needed Virtue’s help to turn Rick and Morty into a mainstream hit. They asked for a stunt, but we gave them a universe.

The Rickstaverse was a huge choose-your-own-adventure game built on Instagram. Spread across more than 140 accounts and 2,0000+ custom illustrations, players can warp through the universe of Rick and Morty using photo tags as portals to different planets and dimensions, which hide various comics, minigames, and exclusive clips of yet-to-be-aired episodes.

We turned Rick and Morty fans into rabid evangelists with the first ever video game built entirely on Instagram.

In just one season, Rick and Morty had built a sizable cult following. But for Season 2, Adult Swim needed Virtue’s help to turn Rick and Morty into a mainstream hit. They asked for a stunt, but we gave them a universe.

The Rickstaverse was a huge choose-your-own-adventure game built on Instagram. Spread across more than 140 accounts and 2,0000+ custom illustrations, players can warp through the universe of Rick and Morty using photo tags as portals to different planets and dimensions, which hide various comics, minigames, and exclusive clips of yet-to-be-aired episodes.