To celebrate 10 years as the official vodka of Coachella, We helped Absolut launch a first-of-its-kind Web3 experience to mix festival-goers in the desert with fans in the metaverse.

Digitally, physically, literally. With over 10 interactive elements, coveted wearables, and a chance to teleport from Decentraland to Coachella IRL.

Absolut’s global brand platform “Born to Mix” was core to the concept. Meeting and interacting with other fans was encouraged at every turn. From connecting over virtual drinks, to multiplayer games that unlocked real life drinks, even the ability to gift each other NFT wearables — we designed Absolut.Land as a legal drinking age playground where the more you mixed, the more you were rewarded.

To celebrate 10 years as the official vodka of Coachella, We helped Absolut launch a first-of-its-kind Web3 experience to mix festival-goers in the desert with fans in the metaverse.

Digitally, physically, literally. With over 10 interactive elements, coveted wearables, and a chance to teleport from Decentraland to Coachella IRL.

Absolut’s global brand platform “Born to Mix” was core to the concept. Meeting and interacting with other fans was encouraged at every turn. From connecting over virtual drinks, to multiplayer games that unlocked real life drinks, even the ability to gift each other NFT wearables — we designed Absolut.Land as a legal drinking age playground where the more you mixed, the more you were rewarded.