To celebrate 10 years as the official vodka of Coachella, We helped Absolut launch a first-of-its-kind Web3 experience to mix festival-goers in the desert with fans in the metaverse.
Digitally, physically, literally. With over 10 interactive elements, coveted wearables, and a chance to teleport from Decentraland to Coachella IRL.
Absolut’s global brand platform “Born to Mix” was core to the concept. Meeting and interacting with other fans was encouraged at every turn. From connecting over virtual drinks, to multiplayer games that unlocked real life drinks, even the ability to gift each other NFT wearables — we designed Absolut.Land as a legal drinking age playground where the more you mixed, the more you were rewarded.
Bodegas are hubs to communities that have helped people during the best of times and more often then not, the worst.
In a concept started pre-Covid, Bodega’s in NYC were struggling to keep afloat with rising rents. Covid-19 clearly made things worse. The Snapple story is built from humble beginnings in the city’s corner stores. With these insights, we challenged Snapple to help these struggling small business’s. How?
A$ap Ferg is synonymous and reps hard for bodega culture so it made sense to bring him and Snapple together to help raise funds to help corner stores that were impacted by the Covid-19 pandemic. Snapple donated 100% of the sales of product inspired by the A Snapple Corner Story film to the bodega and small business group (BSBQ).
BSBQ is committed to helping small business owners meet the challenges of today’s business environment, and to offering critical tools and training to prepare for tomorrow. All purchases and or donations directly support their important work.