King Hoops Rebrand

Taco Bell Hotel 

King Hoops Rebrand

King Hoops story started in 2001 with one coach and a dream. Michael Murphy always had a heart for youth sports and fitness, and he wanted to make sure every kid had the same opportunities as he did growing up. With a bag of used basketballs and soccer balls, Kids in the Game was born.

After years of on-the-ground coaching and meeting in hotel lobbies, Michael teamed up with Matt Murphy (and no, they aren’t related). Together, they have been building and growing what is now Kids in the Game. The outcome? Running programs in dozens of communities around New York City for over 25,000 kids. This includes everything from after-school, esports, competitive sports teams, and summer camps. Ultimately, we want to play today to change tomorrow.

In honor of King Hoops 20th anniversary and our love for sport, we took it upon ourselves to propose a refresh of the franchise’s entire identity system. From the teams uniforms and equipment, to signage and visual style, we thoughtfully covered every aspect of their brand while preserving the elements that have made the franchise so iconic.

 

King Hoops story started in 2001 with one coach and a dream. Michael Murphy always had a heart for youth sports and fitness, and he wanted to make sure every kid had the same opportunities as he did growing up. With a bag of used basketballs and soccer balls, Kids in the Game was born.

After years of on-the-ground coaching and meeting in hotel lobbies, Michael teamed up with Matt Murphy (and no, they aren’t related). Together, they have been building and growing what is now Kids in the Game. The outcome? Running programs in dozens of communities around New York City for over 25,000 kids. This includes everything from after-school, esports, competitive sports teams, and summer camps. Ultimately, we want to play today to change tomorrow.

In honor of King Hoops 20th anniversary and our love for sport, we took it upon ourselves to propose a refresh of the franchise’s entire identity system. From the teams uniforms and equipment, to signage and visual style, we thoughtfully covered every aspect of their brand while preserving the elements that have made the franchise so iconic.

 

 

KH_01-01
KH_01-02
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KH_Typography-01
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KH-Patch
KH-Basketball-ball-mockup-template copy
KH_Court
KH-Court-01
KH_Texture
KH-jersey-Front
KH-jersey-Back
Nike-Air-Jordans-Photoshop-mockup copy
KH-Fitted-Front-view copy
Jacket
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KH_Social
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KH_AdWall

Selected Works

King HoopsProject type

A Corner StoryProject type

Taco Bell HotelProject type

Explore ModeProject type

I Move MeProject type

Nashville Hot ChickenProject type

Axe The LabelProject type

RicktaverseProject type

Release ProjectProject type

Asics TigerProject type

Droppin' ScienceProject type

Feast Of The BraveProject type

© Andrew Kassl 2021

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW
Dribbble    -    LinkedIn