Asics - I Move Me
Asics - I Move Me
Asics - I Move Me
ASICS - I Move Me
Anima Sana In Corpore Sano means Sound Mind in a Sound Body. Movement connects our bodies and minds, letting us be our best selves.
ASICS wanted to bring its 70-year old philosophy to a new generation of fitness fans. They wanted to inspire people to move – in whatever way they wanted.
So, we strategically led ASICS through a critical pivot and re-launch – evolving them from a running brand to a broader health and fitness brand. Through a partnership with Steve Aoki, we were able to create a 360 marketing approach inclusive of paid, organic and earned social content, media and influencer events, outdoor advertising, media partnerships, paid digital media and retail activations, including a flagship store opening.
We created an anthemic film to celebrate this new celebration of movement – I MOVE ME. Influencers, athletes, and everyday people shared how their unique movements helped them overcome challenges.
The #IMoveMe celebration led ASICS to be included in the same playing field as top sneaker brands – allowing ASICS to empower current fans and inspire new ones. We gained 295MM+ earned media impressions, 50MM+ social media impressions with 2MM+ social media interactions, a $1.6MM revenue increase attributable to paid social and a 35% rise in e-commerce sales.
I MOVE ME isn’t about being THE best, but about being YOUR best.
Anima Sana In Corpore Sano means Sound Mind in a Sound Body. Movement connects our bodies and minds, letting us be our best selves.
ASICS wanted to bring its 70-year old philosophy to a new generation of fitness fans. They wanted to inspire people to move – in whatever way they wanted.
So, we strategically led ASICS through a critical pivot and re-launch – evolving them from a running brand to a broader health and fitness brand. Through a partnership with Steve Aoki, we were able to create a 360 marketing approach inclusive of paid, organic and earned social content, media and influencer events, outdoor advertising, media partnerships, paid digital media and retail activations, including a flagship store opening.
We created an anthemic film to celebrate this new celebration of movement – I MOVE ME. Influencers, athletes, and everyday people shared how their unique movements helped them overcome challenges.
The #IMoveMe celebration led ASICS to be included in the same playing field as top sneaker brands – allowing ASICS to empower current fans and inspire new ones. We gained 295MM+ earned media impressions, 50MM+ social media impressions with 2MM+ social media interactions, a $1.6MM revenue increase attributable to paid social and a 35% rise in e-commerce sales.
I MOVE ME isn’t about being THE best, but about being YOUR best.
Selected Works
King HoopsProject type
A Corner StoryProject type
Taco Bell HotelProject type
Explore ModeProject type
I Move MeProject type
Extra Crispy SunscreenProject type
Walls Are Meant for ClimbingProject type
Nashville Hot ChickenProject type
Axe The LabelProject type
RicktaverseProject type
Release ProjectProject type
Asics TigerProject type
Droppin' ScienceProject type
Feast Of The BraveProject type