Bodegas are hubs to communities that have helped people during the best of times and more often then not, the worst.

In a concept started pre-Covid, Bodega’s in NYC were struggling to keep afloat with rising rents. Covid-19 clearly made things worse. The Snapple story is built from humble beginnings in the city’s corner stores. With these insights, we challenged Snapple to help these struggling small business’s. How?

A$ap Ferg is synonymous and reps hard for bodega culture so it made sense to bring him and Snapple together to help raise funds to help corner stores that were impacted by the Covid-19 pandemic. Snapple donated 100% of the sales of product inspired by the A Snapple Corner Story film to the bodega and small business group (BSBQ).

BSBQ is committed to helping small business owners meet the challenges of today’s business environment, and to offering critical tools and training to prepare for tomorrow. All purchases and or donations directly support their important work.

Bodegas are hubs to communities that have helped people during the best of times and more often then not, the worst.

In a concept started pre-Covid, Bodega’s in NYC were struggling to keep afloat with rising rents. Covid-19 clearly made things worse. The Snapple story is built from humble beginnings in the city’s corner stores. With these insights, we challenged Snapple to help these struggling small business’s. How?

A$ap Ferg is synonymous and reps hard for bodega culture so it made sense to bring him and Snapple together to help raise funds to help corner stores that were impacted by the Covid-19 pandemic. Snapple donated 100% of the sales of product inspired by the A Snapple Corner Story film to the bodega and small business group (BSBQ).

BSBQ is committed to helping small business owners meet the challenges of today’s business environment, and to offering critical tools and training to prepare for tomorrow. All purchases and or donations directly support their important work.