TNF: Release Project 

Taco Bell Hotel 

TNF: Release Project

To celebrate the launch of the Ventrix™ Jacket and its heat-release technology, The North Face, Spotify and musician Maggie Rogers collaborated to create "The Release Project," an immersive digital experience that allowed Rogers' track, "Split Stones" to be released layer by layer through movement.

It worked by first prompting Spotify listeners to engage with The North Face Ventrix™ ad on their mobile device. The more the user moved, the more of Maggie Rogers’ track was released.Only walking? Just the bass line was audible. But with more movement, more layers of the song were played until ultimately the full-length track was unlocked and available for download.

The North Face engaged Darling to design this one-of-a-kind digital experience from start to finish. We worked closely with The North Face and Spotify teams to create a rich, visual atmosphere for the campaign. The heat-releasing technology of the jacket was mirrored throughout the experience by layers of motion, color, texture and sound. We then created a toolkit of brand assets The North Face team could easily integrate into their full campaign.

 

To celebrate the launch of the Ventrix™ Jacket and its heat-release technology, The North Face, Spotify and musician Maggie Rogers collaborated to create "The Release Project," an immersive digital experience that allowed Rogers' track, "Split Stones" to be released layer by layer through movement.

It worked by first prompting Spotify listeners to engage with The North Face Ventrix™ ad on their mobile device. The more the user moved, the more of Maggie Rogers’ track was released.Only walking? Just the bass line was audible. But with more movement, more layers of the song were played until ultimately the full-length track was unlocked and available for download.

The North Face engaged Darling to design this one-of-a-kind digital experience from start to finish. We worked closely with The North Face and Spotify teams to create a rich, visual atmosphere for the campaign. The heat-releasing technology of the jacket was mirrored throughout the experience by layers of motion, color, texture and sound. We then created a toolkit of brand assets The North Face team could easily integrate into their full campaign.

 

case-tnf-01@2x
case-tnf-02@2x
case-tnf-03@2x
case-tnf-04@2x
case-tnf-05@2x
case-tnf-06@2x

Selected Works

Taco Bell HotelProject type

Explore ModeProject type

I Move MeProject type

Nashville Hot ChickenProject type

Droppin' ScienceProject type

Release ProjectProject type

Asics TigerProject type

RicktaverseProject type

Feast Of The BraveProject type

Axe The LabelProject type

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW
Dribbble    -    LinkedIn