Asics - I Move Me

Asics - I Move Me

Asics - I Move Me

ASICS - I Move Me

Anima Sana In Corpore Sano means Sound Mind in a Sound Body. Movement connects our bodies and minds, letting us be our best selves. 

ASICS wanted to bring its 70-year old philosophy to a new generation of fitness fans. They wanted to inspire people to move – in whatever way they wanted. 

So, we strategically led ASICS through a critical pivot and re-launch – evolving them from a running brand to a broader health and fitness brand. Through a partnership with Steve Aoki, we were able to create a 360 marketing approach inclusive of paid, organic and earned social content, media and influencer events, outdoor advertising, media partnerships, paid digital media and retail activations, including a flagship store opening.

We created an anthemic film to celebrate this new celebration of movement – I MOVE ME. Influencers, athletes, and everyday people shared how their unique movements helped them overcome challenges. 

The #IMoveMe celebration led ASICS to be included in the same playing field as top sneaker brands – allowing ASICS to empower current fans and inspire new ones. We gained 295MM+ earned media impressions, 50MM+ social media impressions with 2MM+ social media interactions, a $1.6MM revenue increase attributable to paid social and a 35% rise in e-commerce sales.

I MOVE ME isn’t about being THE best, but about being YOUR best.

 

 

Anima Sana In Corpore Sano means Sound Mind in a Sound Body. Movement connects our bodies and minds, letting us be our best selves. 

ASICS wanted to bring its 70-year old philosophy to a new generation of fitness fans. They wanted to inspire people to move – in whatever way they wanted. 

So, we strategically led ASICS through a critical pivot and re-launch – evolving them from a running brand to a broader health and fitness brand. Through a partnership with Steve Aoki, we were able to create a 360 marketing approach inclusive of paid, organic and earned social content, media and influencer events, outdoor advertising, media partnerships, paid digital media and retail activations, including a flagship store opening.

We created an anthemic film to celebrate this new celebration of movement – I MOVE ME. Influencers, athletes, and everyday people shared how their unique movements helped them overcome challenges. 

The #IMoveMe celebration led ASICS to be included in the same playing field as top sneaker brands – allowing ASICS to empower current fans and inspire new ones. We gained 295MM+ earned media impressions, 50MM+ social media impressions with 2MM+ social media interactions, a $1.6MM revenue increase attributable to paid social and a 35% rise in e-commerce sales.

I MOVE ME isn’t about being THE best, but about being YOUR best.

 

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Selected Works

Taco Bell HotelProject type

Explore ModeProject type

I Move MeProject type

Nashville Hot ChickenProject type

Droppin' ScienceProject type

Release ProjectProject type

Asics TigerProject type

RicktaverseProject type

Feast Of The BraveProject type

Axe The LabelProject type

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW
Dribbble    -    LinkedIn