Dos Equis:
Feast of the Brave

Taco Bell Hotel 

Dos Equis: Feast of the Brave

To commemorate the 150th anniversary of Cinco de Mayo, in partnership with Dos Equis we launched a  promotion called “Feast of the Brave,” that filled tortillas across the nation with rather curious ingredients for rather curious eaters. The brave will feasted on curried goat, hogs ear, shark and even “spicy mystery” tacos served by six Dos Equis-branded food trucks in six U.S. cities. 

Across the country in Austin, Chicago, Dallas, Houston, Los Angeles and Miami, we had local chefs create taco recipes and had them roam their city's serving them for free. A map of each food truck’s route was available on Dos Equis’ Facebook page, and you could pinpoint the location of the truck on the Dos Equis Twitter feed.

 

To commemorate the 150th anniversary of Cinco de Mayo, in partnership with Dos Equis we launched a  promotion called “Feast of the Brave,” that filled tortillas across the nation with rather curious ingredients for rather curious eaters. The brave will feasted on curried goat, hogs ear, shark and even “spicy mystery” tacos served by six Dos Equis-branded food trucks in six U.S. cities. 

Across the country in Austin, Chicago, Dallas, Houston, Los Angeles and Miami, we had local chefs create taco recipes and had them roam their city's serving them for free. A map of each food truck’s route was available on Dos Equis’ Facebook page, and you could pinpoint the location of the truck on the Dos Equis Twitter feed.

 

To commemorate the 150th anniversary of Cinco de Mayo, in partnership with Dos Equis we launched a  promotion called “Feast of the Brave,” that filled tortillas across the nation with rather curious ingredients for rather curious eaters. The brave will feasted on curried goat, hogs ear, shark and even “spicy mystery” tacos served by six Dos Equis-branded food trucks in six U.S. cities. 

Across the country in Austin, Chicago, Dallas, Houston, Los Angeles and Miami, we had local chefs create taco recipes and had them roam their city's serving them for free. A map of each food truck’s route was available on Dos Equis’ Facebook page, and you could pinpoint the location of the truck on the Dos Equis Twitter feed.

  

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Selected Works

Taco Bell HotelProject type

Explore ModeProject type

I Move MeProject type

Nashville Hot ChickenProject type

Droppin' ScienceProject type

Release ProjectProject type

Asics TigerProject type

RicktaverseProject type

Feast Of The BraveProject type

Axe The LabelProject type

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

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Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW
Dribbble    -    LinkedIn