Asics Tiger

Taco Bell Hotel 

Asics Tiger

ASICS Tiger

Expanding upon the ASICS seminal logo, the new brand identity for ASICS Tiger acts as a link between the label’s heritage and contemporary culture.

The brand system is inspired by overlapping wild postings on the streets, and is applied through the use of bold brand photography, layered over large-scale type. I worked with Kontrapunkt to develop a new typeface that merges the geometry of the ASICS logo, with updated typographical components.

We considered how the ASICS Tiger brand comes to life in retail environments, and designed key brand elements for the launch concept store in Osaka. These feature elements have formed the core retail package, as ASICS Tiger continues to roll out across stores globally.

This new identity gives a new life to the brand’s most iconic visual assets, and asserts ASICS Tiger as the leader in sports lifestyle.

 

 

Expanding upon the ASICS seminal logo, the new brand identity for ASICS Tiger acts as a link between the label’s heritage and contemporary culture.

The brand system is inspired by overlapping wild postings on the streets, and is applied through the use of bold brand photography, layered over large-scale type. I worked with Kontrapunkt to develop a new typeface that merges the geometry of the ASICS logo, with updated typographical components.

We considered how the ASICS Tiger brand comes to life in retail environments, and designed key brand elements for the launch concept store in Osaka. These feature elements have formed the core retail package, as ASICS Tiger continues to roll out across stores globally.

This new identity gives a new life to the brand’s most iconic visual assets, and asserts ASICS Tiger as the leader in sports lifestyle.

 

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Selected Works

Taco Bell HotelProject type

Explore ModeProject type

I Move MeProject type

Nashville Hot ChickenProject type

Droppin' ScienceProject type

Release ProjectProject type

Asics TigerProject type

RicktaverseProject type

Feast Of The BraveProject type

Axe The LabelProject type

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

© Andrew Kassl 2020

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW    -    Dribbble    -    LinkedIn

Instagram    -    WNW
Dribbble    -    LinkedIn